Being in the process of completely rebranding their business, MenCode asked for help in recreating their website. They were looking for something that would inspire a luxurious brand, that would be stylish, trustworthy and eye-catching. After some brainstorming sessions with the client, for the hero, we decided to go with a video that will present their location. The placement and the message of each CTA were the result of multiple researches on the users behaviour and habits. The current layout of the website increased the conversion rates with 70% and completely changed the perspectives for the future, some of the services offered, and also, new business.